By partnering with influencers and providing exclusive in-game rewards, Xsolla Drops enables game developers to broaden their audience and retain existing players.
LOS ANGELES – MAY 23, 2023 – Xsolla, a global game commerce company, today announced the launch of a new tool to complement its existing Xsolla Partner Network solution, called Xsolla Drops.
Xsolla Partner Network provides game developers and publishers with an effective solution for building and expanding performance-based affiliate and influencer programs.
Xsolla Drops offers game developers an extra level of marketing assistance, simplifying the promotion of their digital assets, such as virtual currencies, skins, NFTs, game keys, premium subscriptions, and more. This support aids in raising user acquisition and incremental sales.
“Through Drops, game developers and publishers can conveniently cultivate and incentivize their audience,” stated Alexander Menshikov, the Business Director at Xsolla. “We enable game developers to gratify their followers, experiment with novel methods of user engagement, and fortify long-term engagement with a game’s player base by providing exclusive items and exceptional experiences.” With Drops, developers can design game-specific campaigns for particular audiences, delivering a customized experience on a personalized landing page, all without requiring coding expertise.”
As user acquisition costs rise, developers’ budgets suffer a setback as they try to identify the most effective marketing channels.
Drops address this problem with a layered approach, bringing the excitement of game discovery back to players, creating intrinsic value for creators, and increasing a game’s overall brand awareness.
This new comprehensive marketing tool solves the challenge of rising player acquisition, engagement, and retention costs with branded websites and close collaboration with influencers, artists, professional esports players, celebrities, and reputable agencies.
“The results of our Drops campaign with Xsolla have exceeded our expectations,” exclaims Scott Robinson, the owner of SprintGP. “The onboarding process was quick and easy, taking only a few hours from start to finish. All we had to do was fill out a form, upload the game project assets, and provide players with redemption instructions for a reward. Xsolla handled the rest, including website development and marketing implementation. Within less than 24 hours, we doubled our user base and saw a 300% increase in website traffic. We highly recommend Xsolla’s Drops tool to game developers who want to drive user acquisition and engagement through innovative means.”
For more information about Xsolla Drops, visit https://xsolla.pro/drops
About Xsolla
Xsolla is a worldwide gaming marketing enterprise equipped with a sturdy and potent collection of tools and services created particularly for the video game sector.
Since its founding in 2005, Xsolla has helped thousands of game developers and publishers of all sizes to fund, market, launch, and monetize their games globally and across multiple platforms.
Xsolla, a top innovator in video game commerce, is dedicated to simplifying the challenges that come with global distribution, marketing, and monetization. Our mission is to assist our partners in expanding their reach across more regions, increasing their revenue, and establishing connections with gamers worldwide.
Headquartered and incorporated in Los Angeles, California, with offices in Berlin, Seoul, Beijing, Kuala Lumpur, and other cities around the world, Xsolla supports leading game titles such as Valve, Twitch, Ubisoft, Epic Games, Take-Two, Nexters, NetEase, Playstudios, Playrix, KRAFTON, Roblox, miHoYo, and many more.
For more information, please visit xsolla.com.
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