Walmart has filed a trademark application for its Sam’s Club subsidiary, a U.S. chain of members-only retail warehouse clubs, to join the world of NFT, metaverse, cryptocurrency, and blockchain.
Sam’s Club
Sam’s Club, a Walmart subsidiary, has deviated significantly from its traditional retail focus by filing trademarks for a number of blockchain-based services.
The retailer’s interest in the digital asset market is reflected in the healthcare services it intends to offer in virtual and augmented reality environments.
Recent trademark applications filed by Sam’s Club highlight the growing importance of non-fungible tokens and cryptocurrencies in general in the retail sector.
According to the trademark applications filed with the USPTO on January 31, the company plans to offer the following.
- NFTs;
- An online marketplace for buyers and sellers of NFT-authenticated downloadable digital art images;
- Downloadable software for data authentication using blockchain;
- Virtual reality and augmented reality experiences;
- Downloadable software for digital currencies, cryptocurrencies, and virtual currencies;
- Software for digital wallets and storage services;
- Cryptocurrency exchange services; and much more.
Michael Kondoudis, an attorney specializing in Web3-related trademarks and applications, tweeted the news.
#Walmart has filed trademark applications for the #SamsClub name and logo claiming plans for
▶️ NFTs + Blockchain Software
▶️ V/R Healthcare
▶️ Cryptocurrencies
▶️ Cryptocurrency Trading, Brokerage + Financial Services
…and much more!#NFTs #Metaverse #Crypto #Web3 #Healthcare pic.twitter.com/DAHGWx7rrh— Mike Kondoudis (@KondoudisLaw) February 6, 2023
Walmart and Web3
These trademark applications follow Walmart’s filing last June to begin creating and selling digital goods.
In September, it announced the debut of two new Roblox metaverse experiences, the Walmart Game Universe and Walmart Land.
Not just a grocery store anymore?
Sam’s Club is a warehouse club with millions of members in some 600 stores spread across the United States, Mexico, Brazil, Puerto Rico, and other countries.
Sam Walton, the patriarch of the very wealthy Walton family, started the club in 1983 in Midwest City, Oklahoma. Its purpose was to make it easier for entrepreneurs to access the products they needed.
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