Unveiling Samsung’s Vision ‘AI for All’ at CES 2024

In the ever-evolving landscape of technological innovation, Samsung Electronics Co., Ltd. takes center stage once again, presenting its groundbreaking vision for the future – ‘AI for All.’ The unveiling took place at the prestigious CES® 2024, where Samsung showcased not only its commitment to harnessing the power of Artificial Intelligence (AI) but also how it plans to make connected device experiences safer, more inclusive, and energetically efficient.

Redefining Everyday Experiences with AI

Jong-Hee (JH) Han, the Vice President, CEO, and Director of the Device eXperience (DX) division at Samsung, kicked off the press conference by elucidating on how AI is set to revolutionize connected technologies, enhancing daily lives seamlessly and unobtrusively. The strategy outlined by Han and his colleagues revolves around leveraging AI to simplify and enhance connected experiences. Throughout the press conference, Samsung unveiled a series of products and services designed to achieve these goals.

“With the emergence of artificial intelligence, smarter and better experiences will redefine the way we live,” asserted Han. “Samsung’s extensive portfolio of powerful devices, coupled with a commitment to open collaboration, will help bring AI and hyper-connectivity to everyone.”

AI-Infused Display Products and Digital Devices

Jonathan Gabrio, Director of the Connected Experience Center at Samsung Electronics America, took the stage during the CES press conference to illustrate how AI is transforming the utilization of visual display products and digital devices. One standout example is the Samsung Neo QLED 8K QN900D, featuring the NQ8 AI Gen 3 processor. This powerhouse is equipped with an AI neural network eight times larger and an NPU twice as fast as its predecessor. The NQ8 AI Gen3 processor enhances content resolution, providing users with up to 8K quality and sharper images in fast-moving sequences through AI Motion Enhancer Pro.

The Samsung Neo QLED 8K also introduces features like Active Voice Amplifier Pro, employing AI to analyze voice and background noise for optimized TV audio experiences. Furthermore, it incorporates Tizen OS Home, offering the latest applications, personalized content, and service recommendations for an enriched entertainment experience.

For viewers with diverse needs, Samsung introduces innovative accessibility features. A sign language feature on the Samsung Neo QLED can be easily controlled with gestures for individuals with hearing impairments. Additionally, an audio subtitle feature converts on-screen text into spoken words in real-time for those with low vision.

Samsung also revealed The Premiere 8K, a projector not only boasting a 150-inch screen but also the world’s first 8K wireless streaming capability for a projector. This innovation allows users to enjoy a cinematic visual experience within the comforts of their homes.

Elevating Sound with Music Frame

In the realm of audio, Samsung introduced Music Frame, a customizable cover speaker seamlessly integrating into users’ homes. Through Q-Symphony, Music Frame synchronizes with Samsung TVs and soundbars, delivering enriched bass and surround sound through its dual built-in woofers effortlessly.

Samsung has also given a significant upgrade to Ballie, the AI-powered rolling robot first introduced at CES 2020. Ballie has evolved into an AI companion capable of interacting with other smart devices, providing personalized services such as handling tasks or projecting images and videos on walls to convey essential daily information.

Revolutionizing Kitchen Experiences with AI

To enhance cooking and food experiences, Samsung introduces the Bespoke 4-Door Flex™ refrigerator with AI Family Hub™+. Sporting a 32-inch screen with the new IA Vision Inside, this refrigerator utilizes an internal camera to recognize up to 33 different foods, suggesting recipes based on the contents. Users can set “expiration dates” on the Bespoke 4-Door Flex™ screen, prompting notifications as the specified date approaches. This not only efficiently saves money by reducing food waste but also promotes environmentally conscious lifestyles.

The Anyplace Induction range takes AI connectivity a step further, enabling users to share recipes stored in Samsung Food on the stove’s 7-inch screen, facilitating easy cooking follow-ups.

AI in Home Appliances Beyond the Kitchen

Expanding the reach of AI into household appliances, Samsung introduces the Bespoke IA Laundry Combo™, an all-in-one washer and dryer featuring IA Hub. With a 7-inch LCD screen acting as an intuitive control center, users can enjoy a seamless laundry experience. The system personalizes washing and drying by recalling user habits and using machine learning to suggest cycles.

Meanwhile, the upcoming Samsung Bespoke Jet Bot Combo™ vacuum and mop robot leverage AI technology for a more convenient and effective cleaning experience. Enhanced with AI Object Recognition, this robot distinguishes objects, detects stains, and adjusts settings based on floor type and carpet length.

Samsung Galaxy Book4 – Redefining PC Experiences with AI

Samsung, in collaboration with Microsoft, presents the Galaxy Book4 series, poised to be the most AI-ready laptops to date. The partnership focuses on enhancing connectivity features, making the Galaxy Book4 faster, smarter, and more adaptable.

Utilizing intelligent and intuitive AI capabilities, Microsoft Copilot seamlessly connects the Galaxy Book4 series with Samsung Galaxy smartphones, creating a harmonious synergy that feels like a single device. Copilot can search, read, or summarize text messages from a user’s Galaxy smartphone and even create and send messages automatically from the PC.

The Galaxy Book4 series can now turn the powerful camera of a Samsung Galaxy smartphone into a PC webcam for video calls on virtual conferencing applications. Users can effortlessly switch between front and rear cameras with just one click, offering various features like background blur and automatic framing – enhancing focus on the speaker’s image in any setting.

A continuous collaboration between Samsung and Microsoft promises even smarter capabilities in the Galaxy Book4 series, with the aforementioned connectivity features set to roll out starting March.

SmartThings – Bridging Users and Devices through Spatial Intelligence

Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlighted the exciting ways AI is reshaping the relationship between users and their devices. Samsung envisions SmartThings as the key to making devices smarter by understanding users’ living spaces and routines, enabling a personalized home management experience.

Spatial AI is crucial to realizing this vision, helping devices comprehend living spaces and user routines for a more tailored home management experience. SmartThings utilizes LiDAR in connected devices like robotic vacuum cleaners to create digital floor plans, allowing users to easily check the status and location of all their devices. In March, SmartThings will launch the enhanced 3D map view for a more detailed experience on Samsung smartphones and Smart TVs. Additionally, a simple QR code allows users to add family and friends to their SmartThings ecosystem, enabling each household member to create their own routines.

By utilizing smart sensors and AI, SmartThings can detect unusual circumstances, such as a fall, and send alerts to designated family members and caregivers. With the Galaxy SmartTag2, users can track their pets’ activities and digitally store identification information by attaching the tag to a collar or harness.

Vice President Jung also discussed how Bixby, the voice assistant, is making smart homes more dynamic with enhanced AI capabilities. Bixby can now automatically route commands to the most appropriate devices based on the user’s location and activities. Key technologies like Multi Device Wakeup, combined with a shared communication