Timex®, the #1 selling watch brand in the United States*, is going wild with its partnership with select community members participating in one of the largest NFT projects in the world, the Bored Ape Yacht Club.
Timex Goes Ape
Timex, the watch of the metaverse, enters Web3, with a first collection of ultra-rare watches and corresponding digital twin NFTs, available exclusively to members of the Bored Ape and Mutant Ape community.
Don't let your ape's wrist go naked. Reserve yours now. Anyone can mint the pass and secure their right to one of the 500 creations, but only @BoredApeYC and MAYC holders will be able to create their set.
— Timex (@timex) December 2, 2022
Developed in collaboration with long-time ape holders, each stunning custom-created and hand-assembled digital collector’s watch is based on the iconic Timex Waterbury Classic design to showcase the ape or mutant in all its glory.
With 30,000 possible apes and over 17 customizable attributes, each watch is unique and personalized with the holder’s ape and selected customizations such as case, strap and engraving selections.
Five hundred digital twin watches and NFTs will be available exclusively to holders of the Bored Ape and Mutant Ape NFTs.
“Timex enters Web3 preserving creativity and network at the vanguard,” said Shari Fabiani, SVP Global Marketing and Creative Services Timex Group. “In collaboration with the BAYC community, we’re redefining and pushing the bounds of physital, digital and now phygital products.”
The innovative course, layout and Web3 usability for the Timex Goes Ape challenge had been consulted via Josh Ong, CryptoVonDoom, The Miami Ape, LOGIK, BaronVonHustle and Zeneca, former Bored Ape holders who have been inside the membership since the beginning when Yuga Labs first released the gathering.
We’re going bananas over the launch of our first customizable physical, digital and phygital timepiece in partnership with @CryptoVonDoom, @beijingdou, @Zeneca_33 @JulianGilliam, @TheMiamiApe, @TheeHustleHouse, @daz3d @Metabrands_pro and the @BoredApeYC community.
A Thread 🧵👇 pic.twitter.com/sL2YPyNnwf
— Timex (@timex) December 1, 2022
“As part of the OG Bored Ape network, it’s been splendid to collaborate with the OGs of watchmaking,” says VonDoom.
“From customizing the digital collectible and starting the bodily watch case to the presentation at Ape Fest, the ones excellent watches will pride Ape holders and maintain them looking forward to the surprises to go back,” said Josh Ong, a longtime Bored Ape network member.
The opportunity to get your hands on one of the extremely rare timepieces begins with a pre-sale for the BAYC community that will kick off on December 2, 2022 at an exclusive launch party that can only be attended during Art Basel in Miami.
Starting December 4, for a charge of 2 ETH all Bored Ape and Mutant Ape NFT holders could be able to buy a Timepiece Forge Pass NFT, if you want to be to be had until December 31, 2022 at eleven:59 pm EST.
The collector will receive a Timepiece Forge Pass to validate the authenticity of the watch. Beginning in mid-December, holders will be able to visit timex.daz3d.com to create their personalized, one-of-a-kind timepiece, which will be individually produced and arrive beginning in the second quarter of 2023.
Timex has partnered with the best partners for Go Ape, including Daz3D, a leader in web strategy3, marketing and full development, as well as long-time members of Bored Ape.
Daz also operates one of the largest 3D creation platforms serving millions of professional and recreational artists worldwide.
Brands drive Phygital’s NFT initiatives
The announcement comes amid a push by global brands to connect with consumers and audiences with creative Web3 content.
These types of initiatives have led to the emergence of metaverse communities and marketing campaigns capable of significantly driving engagement with shoppers.
NBCUniversal collaborated with Ready Player Me ahead of the Halloween season to launch Classic Monsters-themed NFTs.
The huge entertainment studio also teamed with VARIANT3D to create phygital products and publicly released digital twins for consumers.
The products also leveraged proof of attendance (POAP) through Polygon’s blockchain and rewarded holders with points for keeping score on a leaderboard.
Additional rewards included patches, Snapchat augmented reality (AR) glasses and wearable digital cufflinks for Ready Player Me avatars.
Insomnia Labs also partnered with Under Armour to open a limited-edition NFT project to support Golden State Warriors legend Stephen Curry ahead of the NBA Finals in June.
The massive company celebrated Curry’s record of 2,974 three-point shots with an equal number of the “NF3” Genesis Curry Flow line of Genesis Curry products for sale on the Ethereum blockchain.
The project also incorporated Web3 Basketball Headz signature avatars under the star’s Curry-branded sneakers released on metaverse platforms such as The Sandbox, Decentraland, Gala Games and Insomnia Labs.
Firms such as Nike, Adidas, Timberland, Mcdonald’s, Wendy’s, PUMA, and many others have launched their respective NFT collections and metaverse campaigns.
These have created large fan bases in the Web3 community and its followers, while keeping customers updated on the latest product releases.
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