Subway files two Trademark Applications to enter the Metaverse

Subway, the U.S. multinational fast food restaurant franchise founded in 1965, has filed two trademark applications for its name and stylized S-shaped logo, expressing its intention to enter the metaverse and the world of non-fungible tokens (NFTs).

On May 17, fast food chain Subway filed two trademark applications for the Subway brand name and its stylized “S” logo, indicating its plans to offer virtual food and beverages, a virtual restaurant environment for recreational, leisure or entertainment purposes, and a virtual restaurant offering home delivery services.

According to the applications, the company intends to offer.

• Virtual food and beverage
• Retail store services with virtual products
• A virtual restaurant environment with home delivery services

The news was shared today via Twitter by metaverse trademark attorney Michael Kondoudis.

Subway is not alone in taking steps to enter the metaverse; many other food companies have as well.

Other brands that have filed applications

Four major U.S. brands and companies have filed NFT and metaverse trademark applications in the past seven days, according to tweets from trademark attorney Mike Kondoudis.

On May 19, Yahoo Inc, the parent company of online service provider AOL, filed a trademark application indicating that it plans to extend the AOL trademark to NFTs, online virtual environments and software for the creation of animated and non-animated digital designs and characters, avatars, digital overlays and skins for access and use in online environments.

Luxury department stores Neiman Marcus and Bergdorf Goodman also filed trademark applications to offer NFT-authenticated virtual goods on May 19. According to applications filed with the U.S. Patent and Trademark Office (USPTO), the trademark covers retail store services offering virtual goods and retail store services offering virtual goods authenticated by non-fungible tokens.

Last but not least, U.S. traveling circus company, The Ringling Bros-Barnum & Bailey Circus, has filed six new trademark applications for its name, logo and slogan “the greatest show on earth,” also on May 17.

Recently, Hooters, Taco Bell, KFC, Burger King, Panera Bread, McDonald’s, Wingstop, Panda Express, Tyson Foods, Carl’s Jr. and others had already filed trademark applications to express their intentions to enter the metaverse and offer NFT.