STEPN and Adidas join forces to unveil one-of-a-kind NFT sneakers

Sydney, Australia, April 15th, 2024 – In a groundbreaking collaboration that merges the realms of fashion, technology, and digital ownership, STEPN, the premier move-and-earn lifestyle app, has teamed up with adidas, a global leader in the sporting goods industry, to unveil the STEPN x adidas Genesis Sneakers – a collection of limited-edition NFTs (Non-Fungible Tokens).

Introducing the STEPN x adidas Genesis Sneakers Collection

The STEPN x adidas Genesis Sneakers Collection represents a convergence of innovation and style, combining the cutting-edge technology of blockchain with the iconic designs of adidas footwear. Developed on the Solana blockchain, this generative NFT collection comprises 1,000 unique digital sneakers, each inspired by adidas’s most celebrated running silhouettes.

STEPN x adidas: Step into the Future.

We are proud to announce that we are teaming up with @adidas and @altsbyadidas for a long-term collaboration, to revolutionise the lifestyle app ecosystem, and bring global adoption to @fslweb3.

This groundbreaking partnership will contain… pic.twitter.com/qN2xTNcbD6

— STEPN | Public Beta Phase VI (@Stepnofficial) April 15, 2024

Exclusive Launch on MOOAR Marketplace

The highly anticipated launch of the STEPN x adidas Genesis Sneakers Collection is set to take place on Wednesday, April 17, exclusively on MOOAR, STEPN’s sister NFT marketplace. This collaboration marks the first step in a year-long partnership between STEPN and adidas, promising further NFT drops and the introduction of physical, wearable items.

Empowering the Move-to-Earn Sector

STEPN’s foray into the world of NFTs underscores its commitment to revolutionizing the move-to-earn sector. With a user base of over 5 million individuals, STEPN has established itself as a trailblazer in incentivizing physical activity through rewards. The partnership with adidas not only elevates the digital experience for users but also signifies a strategic move towards bridging the gap between virtual and real-world interactions.

Community-Centric Success

At the core of STEPN’s success lies its unwavering dedication to its community. With a focus on inclusivity and engagement, STEPN has cultivated a loyal following that spans across demographics and geographies. The recent airdrop, which saw the distribution of tokens worth approximately $30 million to the STEPN community, serves as a testament to the platform’s commitment to rewarding its users.

A History of Collaboration

The collaboration with adidas is the latest in a series of high-profile partnerships for STEPN. Previous ventures have seen the app join forces with renowned personalities and brands, including DJ Steve Aoki, the Japanese animation series Ghost in the Shell, and the esteemed soccer club Atlético de Madrid. These partnerships not only enhance STEPN’s appeal but also position it as a leader in the burgeoning “FitTech” landscape.

Shiti Manghani, CEO of STEPN by FSL, emphasizes the significance of the partnership with adidas in shaping the future of lifestyle rewards. By seamlessly integrating physical and digital experiences, STEPN and adidas are pioneering a new era of “phygital” collaboration that transcends traditional boundaries. The launch of the Genesis Sneakers Collection marks the beginning of an exciting journey towards redefining how individuals engage with technology and wellness.

How to Acquire the STEPN x adidas Genesis Sneakers

The STEPN x adidas Genesis Sneakers will be available for purchase exclusively on the MOOAR marketplace, priced at 10,000 GMT each, STEPN’s native token. The distribution will occur in two phases:

1. Exclusive Allowlist Phase: Starting on April 17, 200 NFTs will be reserved for the most loyal users, including holders of ‘ALTS by adidas’ NFTs and eligible members of the broader FSL community. This phase aims to reward early adopters and active participants within the ecosystem.
2. Public Raffle Sale: From April 18 to April 21, the remaining 790 NFTs will be offered to the public through a raffle sale. Winners will be selected every 24 hours, ensuring fairness and equal opportunity for all participants. Each wallet is limited to one NFT to ensure widespread distribution and accessibility.

The collaboration with Adidas is set to expand its reach even further. However, this isn’t the initial significant partnership STEPN has established with a major sports brand.

In May 2022, it revealed a similar collaboration with ASICS, resulting in the launch of a collection of ASICS-branded NFT sneakers. Another notable partnership took place in October 2023 when STEPN joined forces with DJ Steve Aoki for a limited-edition NFT collection, showcasing 300 digital sneakers.

For Adidas, this collaboration contributes to its various initiatives in the Web3 space. Being one of the earliest sports brands to explore this realm in 2021, Adidas has since conducted numerous NFT drops, with its first drop generating earnings of $23 million. Subsequent drops have involved collaborations with other significant players such as Bugatti and Moncler.

About STEPN

Founded in 2021 by FSL, STEPN has rapidly emerged as the leading move-and-earn platform globally. With a mission to incentivize physical activity and promote healthy lifestyles, STEPN has garnered widespread acclaim for its innovative approach to fitness rewards. Boasting a user base of 5 million individuals, STEPN continues to spearhead advancements in the Web3 space, driving positive change at the intersection of technology and wellness.

About adidas

With its headquarters in Herzogenaurach, Germany, adidas stands as a stalwart in the sporting goods industry. Employing over 59,000 individuals worldwide, adidas is renowned for its commitment to innovation, quality, and sustainability. With a revenue of €22.5 billion in 2022, adidas remains steadfast in its pursuit of excellence, shaping the future of sportswear and lifestyle apparel.

In conclusion, the collaboration between STEPN and adidas represents a paradigm shift in how we perceive the intersection of technology, fashion, and fitness. By harnessing the power of blockchain and digital ownership, the STEPN x adidas Genesis Sneakers Collection heralds a new era of possibility, where individuals can seamlessly integrate virtual experiences into their everyday lives.

FAQs 

1. What is the STEPN x adidas Genesis Sneakers Collection?

The STEPN x adidas Genesis Sneakers Collection is a limited-edition series of Non-Fungible Tokens (NFTs) developed through a collaboration between STEPN, the leading move-and-earn lifestyle app, and adidas, a global leader in the sporting goods industry. Inspired by adidas’s most iconic running silhouettes, this digital collection consists of 1,000 unique items, each representing a piece of digital footwear.

2. How can I purchase the STEPN x adidas Genesis Sneakers?

The STEPN x adidas Genesis Sneakers will be available for purchase exclusively on the MOOAR marketplace, STEPN’s sister NFT platform. Users can acquire these digital sneakers by participating in either the exclusive allowlist phase or the public raffle sale, as detailed in the announcement. The collection will be priced in STEPN’s native GMT token, with a limit of one NFT per wallet to ensure fair distribution.

3. What is an NFT and how does it work?

An NFT, or Non-Fungible Token, is a unique digital asset that represents ownership or proof of authenticity of a specific item or piece of content, such as artwork, collectibles, or in this case, digital sneakers. NFTs are built on blockchain technology, which ensures their scarcity, immutability, and traceability. Each NFT contains metadata that defines its characteristics and provenance, making it distinct from any other token on the blockchain.

4. What is the significance of the collaboration between STEPN and adidas?

The collaboration between STEPN and adidas signifies a convergence of technology, fashion, and fitness, paving the way for innovative experiences in the digital and physical realms. By combining STEPN’s expertise in incentivizing physical activity with adidas’s legacy of iconic design, the Genesis Sneakers Collection represents a forward-thinking approach to lifestyle rewards and consumer engagement.

5. Can I resell or trade my STEPN x adidas Genesis Sneakers?

Yes, as with most NFTs, owners of the STEPN x adidas Genesis Sneakers will have the option to resell or trade their digital assets on secondary marketplaces. The value of NFTs can fluctuate based on factors such as demand, rarity, and cultural significance. However, it’s essential to familiarize yourself with the terms of service and resale guidelines provided by the marketplace where the NFT was acquired.

6. What are the benefits of owning digital sneakers as NFTs? Owning digital sneakers as NFTs offers several benefits, including:

• Ownership and Authenticity: NFTs provide verifiable proof of ownership and authenticity, ensuring that each digital sneaker is unique and scarce.
• Collectibility: NFTs appeal to collectors and enthusiasts who appreciate rare and exclusive items, contributing to their cultural and monetary value.
• Interactivity: NFTs can be integrated into various digital experiences, such as virtual worlds, gaming platforms, and social media, allowing owners to showcase their assets and interact with others in unique ways.
• Potential for Value Appreciation: Like traditional collectibles, NFTs have the potential to increase in value over time, especially if they gain cultural significance or become sought after by a wider audience.

7. How does the STEPN app incentivize physical activity?

The STEPN app motivates users to stay active by rewarding them for their physical activity. Users can earn rewards, such as tokens or digital incentives, by linking their smartphones, tracking their steps, and participating in challenges or community events. These rewards can then be redeemed for a variety of benefits, including discounts, merchandise, or exclusive experiences, fostering a culture of health and wellness within the STEPN community.

8. Are there any eligibility requirements to participate in the NFT sale?

While specific eligibility criteria may vary depending on the phase of the sale, users are encouraged to join the broader FSL community and engage with STEPN’s ecosystem to increase their chances of acquiring the STEPN x adidas Genesis Sneakers. Participation in previous events, ownership of certain NFTs, and active involvement in the community may also confer benefits or privileges during the sale process.

9. How does the partnership between STEPN and adidas contribute to the “move-to-earn” sector?

The partnership between STEPN and adidas exemplifies the potential of the “move-to-earn” sector to incentivize physical activity and promote healthy lifestyles. By combining STEPN’s innovative rewards platform with adidas’s renowned brand and design expertise, the collaboration aims to empower individuals to embrace fitness as a rewarding and enjoyable experience. Through initiatives like the Genesis Sneakers Collection, STEPN and adidas are driving positive change in how we approach wellness in the digital age.