The music industry continues to bet on the metaverse to expand the way they interact with fans. This time, Slipknot, announced its entry into the metaverse by the hand of The SandBox (SAND).
On April 19, Slipknot, an American alternative metal band, announced its partnership with The Sandbox, to create a new metaverse called “Knotverse”, in which they will offer immersive experiences to their users.
We've partnered with @TheSandboxGame to help create #KNOTVERSE, bringing @KNOTFEST & heavy music fans together from around the globe for one-of-a-kind experiences in the #Metaverse.
Discord: https://t.co/7e3UBub6b9
Website: https://t.co/hbD3XtoDip pic.twitter.com/uogCxi6qNX— Slipknot (@slipknot) April 19, 2022
The Knotverse, a space for heavy metal lovers
Slipknot’s virtual space in the metaverse is designed to offer unique experiences to their fans. As stated on their official website, the Knotverse will offer a series of immersive experiences ranging from unique NFT collections, which will have a special use within the metaverse, to concerts, festivals and activities for users.
Knotverse will be a cultural destination for all bands
As announced on the Knotverse website, the metaverse will function as a cultural destination to enjoy the band’s products and center of the Knot Fest, a festival created by Slipknot in 2012, through which they have visited different countries such as; United States, Canada, Japan, Mexico, Colombia and France, along with other renowned bands such as; Deftones, Marilyn Manson, Lamb of God, Bring Me The Horizon, among others.
Knotfest has been characterized by offering a dark carnival experience with circus tents, fire pillars and all kinds of attractions associated with carnivals, as one of the band members called Shawn Crahan “clown” said, the festival “It’s about having fun and going crazy, taking it to the standard it used to be”. So the metaverse may give a lot to talk about among fans.
In addition, the space will not be focused only on Slipknot fans, but will serve as a “unique meeting place” for all lovers of heavy music worldwide.
Slipknot is first rock band to enter the metaverse
Although several artists have already joined the metaverse, Slipknot is the first heavy metal band to enter The Sandbox.
Sébastien Borget, COO and co-founder of The Sandbox, said they were proud to welcome Slipknot and Knotfest to the SAND metaverse, stating that they were “the first heavy music band to open a home for their community.”
He also added that with this partnership, all of Slipknot’s “NFTs can be used not only on The Sandbox, but on any other platform,” allowing fans to have full control of their products, as well as on how OpenSea.
We are partnering with @slipknot to Create the KNOTVERSE! 🔥 A one-of-a-kind meeting place for heavy music culture in the #Metaverse!
Step inside! 🎪 https://t.co/KBGY1RZ6dT pic.twitter.com/GdSuPSB5yc
— The Sandbox (@TheSandboxGame) April 19, 2022
On the other hand, Shawn Crahan, one of Slipknot’s percussionists and backing vocalist, said they were eager to showcase everything they will offer through this metaverse created for their fans, through which they seek to maintain the creative and innovative attitude that has always characterized the band.
“We’re listening, we’re watching and we’re going where our fans are taking us. And if you don’t understand or you’re worried, know that we’re going to help our fans. We’re getting into this for everybody, with all of us, and we can’t wait for you to see what we have ahead of us.”
In this way, Slipknot joins a giant list of over 200 recognized brands and musicians such as: Snoop Dogg, Justin Bieber, Travis Scott, among others, who are betting on the growth and massive adoption of the metaverse.
“My Legacy” Slipknot’s first NFT Collection
The band will release its first NFT collection, called “My Legacy, The Clown Collection”. The collection will go on sale at OpenSea, starting April 22, and will be the first of many collections.
In the following months, the band will release other collections such as Slipknot Collection or Knotfest Generative Collection.