Philadelphia 76ers number one point guard James Harden has launched “The Way of the Beard” NFT collection with Tom Brady’s celebrity NFT niche market, Autograph.
Been workin on something for y’all with @Autograph. Big things coming tomorrow. https://t.co/5jwj7NYppg pic.twitter.com/NZNOCrf9CO
— James Harden (@JHarden13) April 15, 2022
The exclusive collection of the celebrated shooting guard will be based on his “success as a professional player and his 2022 playoff run.”
It's game time. LFG @JHarden13.
Collect James Harden's first NFT Collection.
Dropping now on the @DraftKings Marketplace.
🏀 https://t.co/ZRMcmVZc52 pic.twitter.com/6oNFMvA4I6— Autograph (@Autograph) April 18, 2022
Offered along with the collection is a physical NFT canvas print signed by one of the players, as well as a jersey, sneakers and basketball signed by James Harden.
The Beard ✍️ The Beard
The @JHarden13 Way of the Beard Collection is out now. 🏀 https://t.co/ZRMcmVZc52
Bid for your chance to collect 'Barbershop Fresh', signed by James Harden + signed merch + a physical print of the NFT to display. 🏀 https://t.co/gDrgwCq2HY pic.twitter.com/6NxgtRfhAV
— Autograph (@Autograph) April 17, 2022
The NFT collection had a minimum price of $1,000, while the current high bid has risen to $5,699, and is being offered through the Fiat auction. According to the auction page, seen on DraftKings, interested collectors can place bids until 5:00 PM EST on Tuesday.
1-of-1. Just like him.
The auction for the 'Barbershop Fresh' hand-signed NFT, which also includes a bundle of signed @JHarden13 merchandise, is now open.
🏀 https://t.co/gDrgwCq2HY pic.twitter.com/GnPbEOUAg6
— Autograph (@Autograph) April 16, 2022
Harden’s team will host the Toronto Raptors on Monday night in their second game of the first round of the NBA playoffs. They won Game 1 of the “best-of-seven series on Saturday night” 131 to 111.
Harden scored 22 points and dished out 14 assists in Game 1. He joined the Sixers mid-season from the Brooklyn Nets.
James Harden’s NFT collection will be offered to residents of the U.S., Canada and select jurisdictions, limiting the potential number of participants. The NBA’s top shooter’s collection will gain fans thanks to the popularity of his iconic beard, for which it is named.
Commenting on the latest addition to its roster of NFT projects, Autograph wrote: “We are excited to announce its partnership with basketball legend, James Harden. For the collection, Autograph will release two types of NFTs in the Way of the Beard series, celebrating James’ success as a professional player and his 2022 playoff run.”
James Harden, The Way of the Beard Collection, available now.
🏀 'Untouchable'
🏀 https://t.co/ZRMcmVZc52
🏀 #/2000👀 Stay tuned for the possibility of unlockable content, special surprises, & CS bonuses based on Philadelphia's success in the playoffs for collection holders. pic.twitter.com/AC20QEgWzG
— Autograph (@Autograph) April 18, 2022
National Basketball Association athletes have become one of the top celebrities in NFT fashion, following in the footsteps of NBA Top Shots. Several NBA stars have filed trademark applications to offer metaverse and NEFT-related products, with Lebron James and LaMelo Ball filing trademark applications.
Even Hall of Famer Shaquille O’Neal’s son, Shareef, joined the initiative, while Kobe Bryant’s family immortalized his legacy and impact on one of America’s most important sports in the metaverse.
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