Real Madrid and Barcelona soccer clubs file joint Web3 trademark application

Soccer clubs Real Madrid and Barcelona have filed a joint Web3 trademark application to cover their NFT, metaverse and cryptocurrency offerings, trademark attorney Mike Kondoudis revealed in a tweet.

Filed on August 5 with the U.S. Patent and Trademark Office (USPTO), the Web3 trademark applications were filed for international classes 9 and 41.

• Virtual reality software;
• Software for managing cryptocurrency transactions using blockchain technology;
• Virtual clothing, footwear and hats; Sportswear;

Detailed applications here:

The goods and services comprised in Class 9 disclose metaverse plans for both soccer clubs, including virtual reality hardware, virtual reality goggles and virtual reality helmets;

In addition, downloadable virtual reality software, downloadable augmented reality software, virtual reality gaming software (software), virtual reality simulation software, augmented reality gaming software, simulation augmented reality gaming software, software for creating, managing and accessing groups within virtual communities, virtual reality software for telecommunications, and utility, security and cryptography software.

Class 9 also covers downloadable software for use as an electronic wallet, downloadable software for managing cryptocurrency transactions using blockchain technology, especially as Barcelona has launched its amateur token, $BAR, in Partners.

Goods and services covered by International Class 41 include virtual reality games, interactive entertainment and virtual reality content and experiences; as well as non-downloadable virtual goods, including clothing, footwear and headgear.

Barcelona and Web3

This is not the first step the two teams have taken towards Web3. Recently, FC Barcelona sold an NFT to commemorate Johan Cruyff’s “impossible goal” against Atletico Madrid in 1973 for $693,000.

Earlier this month, Socios made a €100 million investment in Barcelona, giving the NFT company a 25% stake in the soccer club’s audiovisual unit, Barca Studios.

“Barca Studios includes metaverses, NFTs and Barça tokens. It’s the sale of a stake… it’s in principle forever, we could get it back if something happens,” said club president Joan Laporta at a press conference held to present the club’s latest signing, Jules Kounde.

In March, the Catalan club announced it was launching its own cryptocurrency and non-fungible tokens (NFT) to alleviate its debt situation.

Real Madrid and the Web3

Meanwhile, Real Madrid entered the metaverse in May to build a digital recreation of the Santiago Bernabeu stadium, offering fans the ability to virtually explore the stadium and view a 3D recreation of the trophy cabinet.

The Real Madrid Virtual World platform will also use digital avatars and multimedia translation tools to allow fans from different territories to interact with each other, and is available on iOS and Android as a free download.

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