Racing icon Valentino Rossi launches his Virtual World in Roblox

The 9-time Motorcycle World Champion and VR46 Metaverse officially enter the world of Roblox with a unique and authentic experience dedicated to motorsport fans.

LONDON, 07 MARCH 2023 – VR46 Metaverse is excited to let everyone know that Moto Island – The Official Valentino Rossi Experience – is now available on Roblox.

Created in collaboration with Metaverse studio Dubit, Moto Island offers high-octane online multiplayer racing in a vibrant open world.

The experience is the first foray into virtual worlds for VR46 Metaverse, the company that develops the image of 9-time Motorcycle World Champion Valentino Rossi in games and metaverses.

Roblox, the popular gaming platform with 58.8 million daily players, was chosen as the home of Moto Island by the motor racing legend himself because of its importance in the gaming landscape and its power to reach players in a fun and engaging way. Moto Island is based on two core values: accessibility and customization, with the goal of authentically conveying the competitive spirit of motorsport.

Moto Island is an open-world environment filled with cities, fields, snow-capped peaks, ocean-side roads, forests and, of course, race tracks that allow up to 30 racers to line up and try out some of Roblox’s best motorcycle physics. Inside Moto Island are dozens of motorcycles with thousands of appearance and performance upgrades, including user-generated content elements such as leathers, helmets, and even a companion turtle to ride as a passenger.

“Jean Claude Ghinozzi, CEO of VR46 Metaverse, stated that the release of Moto Island is a significant achievement in the company’s 2023 roadmap. He further added that VR46 Metaverse sought a partner with extensive industry experience, and Dubit was the ideal choice to bring this project to fruition.”

“Matthew Warneford, co-founder of Dubit, expressed that the term GOAT (Greatest of All Time) is commonly used nowadays, and it’s undeniably appropriate for Valentino Rossi. Dubit was delighted to collaborate with VR46 Metaverse in creating Moto Island and is excited to witness millions of players enjoying Rossi’s remarkable racing experience.”

In the upcoming months, Moto Island will undergo continuous development and updates to offer players new content and events, providing them with enhanced value.

Valentino Rossi expressed his excitement in creating a unique experience like Moto Island that caters to motorsport fans and beyond. He aims to take this sport to new heights by providing players with a fun and high-quality experience. Throughout his career, communication, and interaction with his fans have been crucial, and now he’s thrilled to extend the same to new generations via Roblox.

Racing icon Valentino Rossi launches his Virtual World in Rolbox

About Dubit

Dubit is a worldwide studio that produces branded metaverse games, experiences, and events. With a team of more than 140 experts, they offer production, marketing, and research services to brands and agencies to build, introduce, and advertise prosperous metaverse experiences.

Dubit has recently created games and concerts for clients such as H&M, Nickelodeon, UEFA, The Grammys, Samsung, and Hyundai. Dubit has also partnered with over 100 experiences through Roblox to provide brand integrations into already popular games.

Clients can take advantage of these unified audiences, and Dubit’s portals and technology enable them to channel this traffic to their branded games.

Dubit introduced the Metaverse Gaming League as the initial eSports league in the metaverse. The league is broadcasted every week, linking client brands and gaming partners, and distributing thousands of dollars in rewards.

About VR46 Metaverse

VR46 Metaverse is a firm committed to advancing the VR46 label in the metaverse, the gaming world, and the NFT (non-fungible tokens) space.

VR46 Metaverse’s mission is to create unique Web3 content, dedicated to Valentino Rossi and the VR46 universe, for fans of the 9 times world champion and motorsport enthusiasts around the world.

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About VR46 Brands

VR46 is a collection of companies owned by Valentino Rossi, established to manage various Motorsport initiatives in a comprehensive manner. These include the VR46 Racing Team, founded to assist up-and-coming riders from Moto3 to MotoGP, and has already produced a World Champion in 2022 with Francesco Bagnaia.

Additionally, there’s the VR46 Riders Academy, an innovative endeavor that offers professional and athletic assistance to young Italian riders throughout their careers, as well as the VR46 Racing Apparel, a sports merchandising project inspired by Valentino Rossi’s revolutionary vision.

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