Milan, December 28, 2022 – Prada announces the eighth installment of its Timecapsule NFT collection. The January 5 installment follows a successful 2022 campaign in which Prada has joined the Web3 community and opened its reach to new audiences, enabling unique experiences for NFT holders.
The latest installment of NFT is the 37th installment of the Timecapsule collection. To kick off the new year, the first three months will feature a series of T-shirts with special prints by Italian photographer Enzo Ragazzini from his archive of the late 1960s and early 1970s.
Entitled INTERFERENZA OTTICA ART PRINT BY ENZO RAGAZZINI 1969, the January T-shirt will feature a design made in 1969 for Enzo Ragazzini’s exhibition at the Institute of Contemporary Art in London (ICA) with the optical interference technique, using mechanical devices of his invention (the “rotating plane” for circular patterns and the “rotating drum” for horizontal patterns). This work was subsequently digitized in 2017.
The front pocket of the poplin shirt bears Prada’s enameled triangle logo and a transfer on the back with the word “JANUARY”. Each shirt is accompanied by its own gifted NFT, which serves as an invitation to join Prada’s exclusive Crypted NFT community.
As with the Spring/Summer runway show, one lucky Prada Timecapsule NFT holder and a companion will have the opportunity to experience an exclusive experience in Milan, including an invitation to the Prada Menswear Fall/Winter 2023 runway show on January 15.
More information will be shared in the Prada Crypted Community on Discord.
Details:
- The Prada Timecapsule drop is open to customers in Australia, Austria, Belgium, Switzerland, Brazil, Bulgaria, Canada, mainland China, Croatia, Cyprus, Czech Republic, Denmark, Finland, France, Romania, Germany, Greece, Hong Kong S.A.R., Portugal, Turkey, Hungary, Italy, Japan, Luxembourg, Monaco, Netherlands, New Zealand, Latvia, Lithuania, Malta, Norway, Republic of Estonia, Republic of Korea, Singapore, Slovakia, Slovenia, Spain, Sweden, Ireland, Poland, Taiwan (China), United Arab Emirates, United Kingdom, United States for 24 hours only, starting January 5, 2023 at 15:00 CET.
- Each delivery is limited to 50 items.
In order to participate, it is necessary:
All information about the RSVP process is shared with community members on Prada’s Discord channel and you must:
- Have a Prada Timecapsule NFT in your wallet
- Be part of the Prada Crypted discord
- And be verified as a holder and have the green check mark for verification on the Prada Crypted Discord
About Enzo Ragazzini
Enzo Ragazzini was born in Rome in 1934. Since the late fifties he began an intense photographic activity working also on optical and graphic experiments then unpublished, expanding his research in the field of visual perception and optical phenomena.
He participated in the first photographic exhibition held in 1969 at the Institute of Contemporary Art in London (ICA) entitled Four Photographers in Contrast, with Don McCullin, Tony Ray Jones and the photographer Dorothy Bohm.
He made one of the first covers of the English magazine Time Out. He also had a solo exhibition at the Oxford Museum of Modern Art on his optical research in the darkroom.
In 2001 he had a personal exhibition at the Galleria Comunale d’Arte Moderna e Contemporanea di Roma (GCAMC now MACRO) entitled Luci Rosse. She currently collaborates with the University of California on publications on socio-anthropological research.
About Prada Timecapsule NFT
The Timecapsule drop is a monthly online event that takes place on the first Thursday of each month. For 24 hours, limited quantities of products from the Timecapsule collection are offered for sale.
Each limited edition Timecapsule item has its own unique serial number and comes with personalized packaging. After purchasing the Timecapsule, customers will be able to redeem the corresponding NFT.
With this process, Prada maintains the logical harmony between the exclusivity of the Prada Timecapsule and the rarity of the corresponding NFTs.
Each NFT includes the serial number and the serial number of the accompanying physical item, so there is a direct relationship between physical and virtual products. between physical and virtual products.
NFT owners can participate in exclusives, as well as priority access to future releases.
Prada Timecapsule NFTs are issued on Ethereum infrastructure, which offers a secure and user-friendly experience. The Aura Blockchain Consortium provides the underlying NFT solutions and technology.
About Prada
Prada is synonymous with avant-garde style. Its intellectual universe combines structure, concept and image through codes that go beyond trends.
Its fashion transcends products, translating conceptuality into a universe that has become a reference for those who dare to challenge conventions by focusing on experimentation.
The Prada brand is part of the Prada Group, a world leader in the luxury goods industry, which also owns the brands Miu Miu, Church’s and Car Shoe, and produces and distributes leather goods, footwear and luxury clothing. It also operates in the sector with Marchesi 1824, and in the eyewear and fragrance industries through licensing agreements. www.prada.com
Media enquiries
Sean Pattwell
prada@cw8-communications.com
+353877034232
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