After embarking on its NFT journey that started from the moon and through space, Lamborghini continues its journey in iconic locations around the world with the new eight-month “The Epic Road Trip” program.
The program has been launched in partnership with white label Web3 onramp for business, NFT PRO, and brand experience agency, INVNT.ATOM. In this new venture, Lamborghini will launch a collection of supercar NFTs consisting of four NFTs released each month for four consecutive days and available for purchase for 24 hours only.
08.08.22
Our journey never ends. Our mission always continues.
Register for whitelist at https://t.co/HYjpLVzS1N@nftpro_ @INVNTGROUP #Lamborghini #TheEpicRoadTrip #LamborghiniNFT #NFT #NFTCollector pic.twitter.com/jMIhYvXCAR— Lamborghini (@Lamborghini) August 5, 2022
The fourth NFT will be available in a limited edition of only 63 units. Those who have collected all the monthly NFTs – the three regular or the three regular plus the limited edition – will receive a special NFT at the end of the campaign.
To reward loyalty, those who purchase two complete monthly collections will receive exclusive rewards including a Lamborghini Centro Stile digital artwork produced for the campaign.
In addition, those who have purchased a full collection of NFT releases from the first four months can have the opportunity to participate in a special tour of the Sant’Agata Bolognese headquarters.
“Since 1963, the year of its foundation, Automobili Lamborghini has always led from the forefront, proving it with its supercars that continue to be the protagonists of the dreams of children and adults around the world. Entering the virtual world of modern collecting with the NFTs is the translation and natural evolution of that dream,” said Christian Mastro, Marketing Director of Automobili Lamborghini. “NFTs are the new, unconventional and exclusive proposition that opens the way to a new form of expression for the younger generations.”
INVNT.ATOM, the global digital innovation division of [INVNT GROUP]™, once again collaborated with Lamborghini by leading the creative, strategy, design, content and marketing communications for “The Epic Road Trip” campaign.
“Our previous collaboration with Lamborghini – auctioning a 1:1 NFT attached to the latest Aventador Coupe physical supercar – was a testament to how impactful storytelling at the digital frontier cultivates community and consumer engagement. We are honored to grow our relationship with Lamborghini and partner with NFT PRO to celebrate Lamborghini’s 1963 innovation and heritage,” said Scott Cullather, President and CEO of [INVNT GROUP].
The first series of four NFTs will go on sale beginning August 8, 2022 on the nft.lamborghini.com website.
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