Bitcoin (BTC) has once again made headlines, this time not just as a risky proposition, but as an important element of corporate treasury planning. The world’s most prominent cryptocurrency has become a mainstream financial asset over the past few years. A phenomenon called Bitcoin FOMO (Fear of Missing Out) is driving companies to incorporate Bitcoin into their treasury management strategies. But what exactly is Bitcoin FOMO and why is it relevant to the decision-making process of companies around the world?
In this article, we’ll explore the rising adoption of Bitcoin in business, its impact on financial strategies, and whether the Bitcoin FOMO trend is here to stay. We’ll also examine the risks and rewards for companies jumping on this crypto bandwagon.
What is Bitcoin FOMO for Corporations?
Bitcoin FOMO is a buzzword that is gaining traction in the corporate world, by which I mean companies that need to add Bitcoin to their balance sheets to avoid being left behind by competitors who have already jumped on the bandwagon. Like individual investors, companies are realizing that the urgency to embrace Bitcoin has suddenly hit and are beginning to feel compelled to get in on the ground floor for the simple reason of potential benefit and fear of missing out on a likely future financial windfall.
Several factors have contributed to this growing trend:
- Pioneering success: The rise in stock prices of companies like MicroStrategy, which adopted Bitcoin as part of its treasury in 2020, has only served to increase the interest of other corporate leaders in Bitcoin.
- Bitcoin as a financial hedge: As global economic instability increases, bitcoin is increasingly seen by many as nothing more than a store of value and perhaps a hedge against inflation, geopolitical risk, and economic downturns.
Is it possible to include Bitcoin in your corporate treasury strategy, just in case it might help keep your company’s books more stable in precarious times?
The Companies leading the Bitcoin adoption trend
In 2025, more companies are beginning to embrace Bitcoin as a strategic asset. Here are some notable players that are already paving the way:
- KULR Technology Group: This company became an early adopter in 2025, buying 430 BTC with an investment of $42 million.
- Acurx Pharmaceuticals (ACXP): In November 2024, Acurx allocated $1 million to buy Bitcoin as part of its corporate strategy.
- Hoth Therapeutics (HOTH): Another company that followed a similar path and purchased $1 million in bitcoin.
- SOS Limited (SOS): SOS authorized Bitcoin reserves of up to $50 million, marking a major step in the adoption of digital assets.
- LQR House (YHC): In addition to purchasing Bitcoin, LQR House announced that it will accept cryptocurrency payments and plans to hold up to $10 million of those funds in Bitcoin.
Are you surprised to see corporations like these adopt Bitcoin as part of their financial strategy? Could it be the beginning of a larger corporate crypto movement?
Why are Companies adopting Bitcoin?
Bitcoin adoption by corporations is not a random occurrence. Several critical factors are driving businesses to incorporate this digital currency into their financial operations:
1. Performance of early adopters
Others have set the bar for companies like MicroStrategy. MicroStrategy’s stock price has risen more than 2,500% since they began buying Bitcoin in 2020, largely due to the value of these excess Bitcoin holdings. These pioneers were successful and inspired others who followed to try the same thing and get a return on their investment.
2. Hedge against inflation and economic instability
An economic uncertainty hangs over 2025, particularly as inflation is ever-present stagflation is on the radar, and Bitcoin is more and more regarded as a haven asset. For example, Michael Mo, CEO of KULR Technology, explained that Bitcoin provides an effective shield against rising inflation and global tensions, offering a financial cushion that traditional currencies and assets cannot.
3. Diversification and new revenue streams
It’s not just that companies are now using Bitcoin as an asset on their balance sheets – they’re using it to do business, every day. LQR House has dared to take it one step further, accepting cryptocurrency payments. With this, they can get to new markets, and diversify their streams of revenue through blockchain technologies as well as the adoption of crypto.
Are you looking to create new business opportunities around cryptocurrencies or are you waiting to take your position in the market?
The impact of Bitcoin on stock prices
The stock prices of these companies have correlated with the companies’ adoption of bitcoin. Let’s look at a few examples:
- Acurx pharmaceuticals (ACXP): Its move toward bitcoin, despite a 35% drop in stock price since November 2024, could signal a big change in strategy in the long run.
- Hoth therapeutics (HOTH): The stock price is up a modest 2 percent, thanks to its bitcoin-related projects and a tongue-in-cheek nod to the “Uncle Sam” logo that appeared before the company rebranded to Block.
- SOS limited (SOS): Its share price dropped 30% to highlight that there’s a need for a broader crypto strategy.
- LQR house (YHC): Since incorporating cryptocurrencies into its business model, its share price has risen 56% as a direct result.
Risks and considerations for Bitcoin adoption
Although there are many benefits to starting to use Bitcoin, it is not without its drawbacks. Companies need to consider the following challenges before jumping into the crypto waters:
1. Bitcoin’s volatility
Another major threat to Bitcoin is price volatility. The value of bitcoin can be very volatile, which means that companies that hold a large number of them could find that they have lost a lot of their value. As a result, the financial risk of corporate bitcoin reserves can be significant.
2. Regulation and compliance risks
The legal framework of Bitcoin is not well defined in many countries even to this date. Some have banned the usage of Bitcoin, while others are still searching for the best way to control it. Therefore, it becomes very crucial for companies to monitor changes in the regulations concerning cryptocurrencies to avoid contraventions of the law.
3. Reputation risks
However, the adoption of Bitcoin may still be a controversial choice in some industries. To the traditional business and the stakeholders, cryptocurrency may seem risky or even unethical. The reputational risk must be evaluated carefully.
Is Bitcoin FOMO a sustainable strategy for Companies?
As more companies incorporate Bitcoin into their treasury strategies, the question arises: the long-term sustainability of the Bitcoin FOMO trend? As companies expand and diversify their portfolios to cope with economic instability, bitcoin’s role in corporate finance will only grow, analysts predict. However, businesses need to consider carefully the risks and have a strategy in place to control Bitcoin’s volatility and regulatory challenges.
Conclusion
Bitcoin FOMO is completely altering businesses’ perspectives on cryptocurrencies and what their place is in corporate finance. By 2025 Bitcoin adoption is becoming a key strategic move for many companies, with its potential to provide financial protection, diversification, and new sources of revenue streams.
There are risks with these opportunities. With this new trend gaining headlines with Bitcoin’s volatility, companies should tread lightly and have a well-thought-out strategy. Should you, or not, leap and build a path to rewire your corporate treasury strategy around Bitcoin?
WARNING: This is an informational article. Geek Metaverse is a media outlet, it does not promote, endorse, or recommend any particular investment. It is worth noting that crypto asset investments are not regulated in some countries.
They may not be appropriate for retail investors, as the full amount invested could be lost. Check your country’s laws before investing.
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