H&M announce the launch of Loooptopia on Roblox. H&M Loooptopia is an immersive experience in Roblox that allows players to playfully experiment with materials and prints, creating the next virtual garment and wardrobe for their avatar.
Loooptopia on Roblox
Welcome to the world of Loooptopia by H&M! Unleash your creativity and express yourself with your friends in this Roblox experience inspired by H&M fashion. Run (or skate) through Loooptopia City, Rainbooow Fields, Neon Studiooo and Fabric Fooorest recovering colorful elements to combine them and create miles of unique garments to wear in the game.
In collaboration with metaverse studio Dubit, H&M’s new interactive online experience puts circular actions at the center of the fun.
“People who keep and wear H&M garb and add-ons are spending increasing time in virtual areas and virtual worlds. H&M’s Loooptopia experience in Roblox now allows us to explore new approaches to interact our present and new clients within the locations they love to move, both on line and offline,” says Linda Li, head of client advertising H&M Americas. “In the coming years, H&M will continue to discover this speedy-developing location of digital and augmented reality.”
H&M’s Loooptopia experience on Roblox is an immersive 3D experience packed with social interactions, immersive environments, mini-games, styling sessions, alternate worlds, events and more.
It allows users to experiment with their digital identity and learn about fashion and circularity in a fun, creative and playful environment on the Roblox platform, which connects tens of millions of people through engaging and shared studies, encouraging creativity and self-expression.
“We are pleased to associate with H&M to create the H&M Loooptopia enjoy on Roblox, the location on Roblox where anybody can be a clothier,” says Andrew Douthwaite, Chief Commercial Officer at Dubit. “H&M wanted to provide an revel in that promotes amusing and sustainability, in step with the brand’s DNA: style, creativity and lifestyle. It’s been terrific to peer the evolution of the idea from initial design and workshop to this iconic launch.”
The heart of this interactive world is a bustling plaza that serves as the backdrop for play sessions in visually stunning alternate worlds such as Rainbooow Fields, Neon Studiooo and Fabric Fooorest.
In these environments, users can gather various fashion ingredients by participating in mini-games, styling sessions, live events and more.
Users can style their avatar with newly created outfits and complement them with accessories, dance moves, music and special effects to create an extraordinary runway performance.
They can also get together with friends to swap clothes, take selfies or simply admire each other’s latest creations. When it’s time to change their style, they can recycle old clothes to win super rare items and become the star of the show.
H&M wants to encourage the emerging generation of digital natives to express themselves through fashion both on and off screen.” H&M Loooptopia Experience in Roblox is an exciting new world that unleashes creativity and allows players to create and evolve their own virtual wardrobe in Roblox, so they can feel more like themselves through their avatar,” says Max Heirbaut, Global Head of Brand Experience, Metaverse, at H&M.
Dress your Avatar in newly created outfits and accessorize with props, dance moves, music and special effects to create an extraordinary runway show.
Get together with friends to swap clothes, take selfies or simply admire each other’s latest creations. If you want a style makeover, recycle old clothes to win super rare items and become the star of the show.
- Collect items – designs, colors and textures – found on the game’s various maps.
- Hop on scooters to get around the worlds, or use jump pads, zip lines and obstacles to reach hard-to-find items.
- Combine items collected in the Looop Machine to create a closet full of fashionable clothes.
- When you feel like a change, recycle old clothes to earn super rare items or swap with friends to create new outfits.
- Explore four unique spaces, each with its own special items to collect and discover.
- And don’t forget to take those must-have selfies to celebrate your unique style.
For more information please contact:
H&M US Media Relations
Mediarelations.us@hm.com
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