Getty Images and digital collectibles platform Candy Digital today announced an exclusive multi-year partnership agreement that makes Candy Digital the exclusive developer and marketplace for Getty Images’ NFTs.
Getty Images enters the world of NFTs
Through this partnership, Getty Images and Candy Digital will collaborate on the development of a range of NFT products derived from Getty Images’ extensive library of more than 465 million images, including more than 135 million analog images from Getty Images’ photographic archive spanning art, culture, music, world events and more.
Getty Images is thrilled to announce a new exclusive partnership with @CandyDigital, making them the exclusive developer and marketplace for Getty Images NFTs. For more details, visit https://t.co/8neIXQKHi5 pic.twitter.com/hbsH1ngaNM
— Getty Images (@GettyImages) May 17, 2022
Getty Images and Candy Digital will present never-before-seen archival photographs along with contemporary images in a variety of different digital formats for people to view and collect.
“With the best content at our core, innovation is woven into the fabric of Getty Images and this partnership speaks to our mission to connect people with our unique, high-quality visual content,” said Craig Peters, CEO of Getty Images. “We are proud to work with Candy Digital to expand our offering to NFT’s growing global audience of collectors, which represents significant opportunities for the company and our global community of photographers.”
The Getty Images marketplace on Candy will allow users to buy, sell and exchange official NFTs using credit cards or crypto payments on the primary and secondary marketplaces. NFTs will be minted on Palm’s blockchain, a scalable, green, Ethereum-compatible sidechain.
This partnership marks Candy Digital’s first expansion into arts and culture, broadening its reach beyond sports. The platform is the official NFT partner of Major League Baseball, the Race Team Alliance and WWE.
“The introduction of photography represented a seismic shift in the way we document, store and share our history. We are thrilled to work with Getty Images to develop NFT products that creatively bring these iconic and rare photographs from the past two centuries to life for people to experience and collect in a new digital format,” said Scott Lawin, CEO of Candy Digital. “This partnership represents an exciting step forward in Candy’s evolution as we expand and diversify beyond sports and establish Candy as a leader in the worlds of digital entertainment, culture and art.”
The first range of NFT products developed in this partnership will be derived from Getty Images’ proprietary content and will be available in the coming months. Getty Images adds more than 30 million new digital assets to its platform each year, which will provide Candy Digital with the opportunity to develop other contemporary NFT collections throughout this partnership.
About Candy Digital
Candy Digital is a state-of-the-art technology company that designs and develops officially licensed premium digital collectibles that connect people to their passions.
Candy Digital is an official NFT partner of Major League Baseball, the Race Team Alliance and the WWE. Candy manages NFT ecosystems where fans and collectors can buy, trade and share authentic NFTs to deepen their love of sports, media and culture.
Candy Digital was created by three executive partners – Michael Rubin, CEO of Fanatics; Mike Novogratz, founder and CEO of Galaxy Digital; and Gary Vaynerchuk, serial entrepreneur and investor – who, along with their team of world-class digital artists, designers and technologists, are developing a wide range of digital collectibles, across sports, art, entertainment, music and more.
About Getty Images
Getty Images is a preeminent global visual content creator and marketplace offering a full range of content solutions to meet the needs of any client worldwide, regardless of size.
Through its Getty Images, iStock and Unsplash brands, websites and APIs, Getty Images serves more than one million customers in nearly every country around the world and is the first place people turn to discover, buy and share powerful visual content from the world’s best photographers and videographers.
Getty Images works with more than 450,000 contributors and more than 300 content partners to deliver this powerful and comprehensive content. Each year, Getty Images covers more than 160,000 news, sports and entertainment events, providing unparalleled depth and breadth of coverage.
Getty Images maintains one of the largest and best privately owned photographic archives in the world, with more than 135 million images dating back to the dawn of photography.