Collaborating with ‘World of Women,’ the club has introduced a digital artwork that commemorates the exceptional performance of the world’s best player during the 2021/22 Champions League semi-final against Wolfsburg. This exclusive piece will be up for auction on OpenSea starting June 26th.
FC Barcelona continues to expand its Masterpiece collection with the introduction of its second NFT. This remarkable piece, featuring Alexia Putellas, pays tribute to a historic moment—the semi-final match of the Women’s Champions League against Wolfsburg on April 22, 2022. A staggering crowd of 91,648 witnessed Barça’s victory, etching the event into the club’s legacy.
In collaboration with World of Women, FC Barcelona has created a transformative artwork called Empowerment. This piece symbolizes progress and serves as a catalyst for change.
Empowerment, the second NFT in FC Barcelona’s ten-piece Masterpiece collection, follows the initial release, “In A Way, Immortal” by Johan Cruyff, in July 2022.
Each subsequent release will showcase other iconic moments and characters from FC Barcelona’s rich history, emphasizing the club’s heritage and legacy.
By embracing technology and innovation, FC Barcelona aims to create unforgettable cultural moments that captivate millennial, xennial, and Gen-Z fans.
Apart from cultivating loyalty among younger audiences, this project aims to redefine the concept of NFTs by offering an experiential premium product. The content represents a genuine work of art, providing unique benefits and experiences to the future owner.
A dedicated microsite will be launched, featuring detailed information about the Masterpiece collection and its centerpiece, Alexia Putellas. Additionally, an OpenSea auction page will be activated on June 26th at 4 pm CEST, running until June 28th at 4 pm CEST.
Promoting Women’s Empowerment in Sports
Barça’s second Masterpiece NFT, Empowerment, stands as a testament to Putellas’ outstanding performance in the Champions League semi-final against Wolfsburg, where she scored two goals and continued to advocate for women’s empowerment in the world of sports.
FC Barcelona takes the lead in this movement, championing gender equality and providing equal opportunities for women and girls in sports and society at large. The club celebrates their talent, passion, and determination.
Rhi Madeline, the artist behind this World of Women creation, is known for her unique ability to blend traditional fine art skills with cutting-edge technology, pushing the boundaries of human creativity through digital art.
This new Barça NFT makes a powerful statement, with the world’s best female player taking center stage, honoring the immense contributions of women in soccer.
As an artist immersed in the World of Women community, Rhi deeply resonates with the shared values of connection and empowerment, reflecting a common mission and a strong bond.
During the creative process, a three-dimensional sculpture of Putellas was meticulously crafted, enriched with digital painting, special effects, and authentic chants from passionate Barça supporters.
The use of gold in the artwork symbolizes Alexia’s remarkable achievements and timeless legacy. Multiple layers of illuminating light within the crowd capture the dynamic and captivating essence of that exhilarating and truly monumental moment.
Experiences for the NFT Owner
In addition to owning the digital artwork—a powerful statement of support for gender equality in sports and the empowerment of female athletes—the NFT owner will enjoy a range of premium benefits, providing the ultimate Barça experience, with a particular focus on women’s soccer.
Apart from the Meet & Greet opportunity with Alexia Putellas, where the world’s best female player can be personally met, the owner will also receive a pair of signed soccer boots.
Furthermore, the owner of Empowerment will receive a unique physical item—a seat from Spotify Camp Nou, adorned with a portrait of Putellas by the renowned Catalan artist Oscar Tusquets, and signed by the player herself. This tangible piece complements the NFT, creating a tangible work of art.
First NFT Auction on OpenSea
Empowerment will be offered for sale through a digital auction on OpenSea, the premier marketplace for digital collectibles, renowned for providing a seamless and secure experience for buyers and sellers alike.
This marks the first auction of an NFT by a top-tier football club with a global fan base on OpenSea.
The auction will commence on June 26th at 4 pm CEST and run for 48 hours until June 28th at 4 pm CEST.
Statements by Alexia Putellas, player of the FC Barcelona women’s first team:
“I am honored to be part of a club like FC Barcelona, representing our soccer team and being involved in this new Masterpiece that includes everyone and encapsulates the essence of what Barça stands for.”
Statement by Jordi Mompart, Research Director of FC Barcelona:
“April 22, 2022, was an extraordinary day in the history of sports. The Champions League semi-final against Wolfsburg shattered attendance records at Spotify Camp Nou. Our captain, Alexia Putellas, played a significant role in that game, symbolizing the values of FC Barcelona and the empowerment of women in the world of sports. Masterpiece #2, Empowerment, pays tribute to Alexia and women’s sports—a priority for the club. By adopting technology and innovation, FC Barcelona continues its commitment to creating unforgettable cultural moments that resonate with new audiences.”
Statements by Rhi Madeline, World of Women artist:
“Creating such a meaningful work of art for a proud and passionate community like Barça has been an incredible honor. The values and spirit that Barça embodies deeply resonate with me. This empowering experience will serve as a lasting source of motivation as I continue on my artistic journey.”
Statements by Shannon Snow, COO of World of Women:
“World of Women is thrilled to collaborate with FC Barcelona, a brand that champions the strength and resilience of women and diverse populations. Our shared mission of empowerment and inclusivity is at the core of this partnership. We have carefully selected Rhi, an exceptional artist from our community, to create awe-inspiring artwork that captures the essence of women’s empowerment in sports. Together, we aim to ignite a global movement that celebrates female athletes, breaks down barriers, and inspires future generations.”
What are NFTs?
NFTs (Non-Fungible Tokens) are unique digital assets that cannot be replicated or modified. In the physical world, NFTs are comparable to works of art, where the original holds significant value, and reproductions have diminished worth compared to the artist-signed originals.
Unlike fungible goods such as currency, NFTs are non-exchangeable. They operate on blockchain technology, receiving a digital certificate of authenticity that ensures secure certification and traceability.
About World of Women
World of Women (WoW) is an iconic brand behind two celebrated digital art collections: World of Women and World of Women Galaxy. WoW’s expansive ecosystem connects community members worldwide, providing networking opportunities, immersive education, and fostering the development of digital identity in web3 and beyond.
As a champion of shared world-building and new models for IP ownership, WoW stands at the intersection of art, activism, and entertainment, making it one of the most dynamic web3 brands.
It has gained credibility in the art world and achieved mainstream success through brand partnerships with Billboard Magazine, Hasbro, Jazwares, and the support of celebrity collectors like Reese Witherspoon, Gwyneth Paltrow, Eva Longoria, Huda Kattan, Moj Mahdara, Brie Larson, and Sofia Vergara.
Represented by Guy Oseary, whose roster includes Madonna, U2, and the Bored Ape Yacht Club, WoW empowers a diverse community, celebrating art, technology, representation, inclusivity, and equal opportunities for all.
About OpenSea
OpenSea stands as the world’s leading peer-to-peer marketplace for NFTs. It facilitates seamless minting, purchasing, and selling of NFTs, offering multi-chain options for creators and collectors to directly own and shape their relationships.
OpenSea’s platform ensures a frictionless experience and maximum security for both buyers and sellers, establishing it as the go-to marketplace for digital collectibles.
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