David Beckham has revved up his metaverse campaign with a trademark application to offer virtual clothing, footwear, headgear, NFT and experiential events.
Celebrated English footballer David Beckham has filed a trademark application for DAVID BECKHAM to offer virtual goods in the metaverse. The Inter Miami FC co-owner wants to bring virtual clothing, footwear and headgear to the immersive 3D space.
Beckham wants to offer his global fan base the opportunity to wear his brand in virtual worlds
The applications were filed on April 19, 2022, with three similar serial numbers, all 97369672, IP attorney Mike Kondoudis said.
DAVID BECKHAM is coming to the Metaverse!
The international football star has filed 3 trademark applications hinting at plans for
⚽️ NFTs + digital tokens
⚽️ Virtual clothing + footwear + headgear
⚽️ Virtual performances + entertainment events#NFTCommunity #Metaverse #Web3 pic.twitter.com/XcvmV6UTfl— Mike Kondoudis (@KondoudisLaw) April 24, 2022
The A-list celebrity also wants to open an online store where users can purchase virtual goods, such as clothing, footwear, hats and accessories.
Beckham’s metaverse strategy also targets the entertainment sector with non-downloadable online virtual goods and virtual entertainment, leisure and virtual streaming content services, among others.
https://twitter.com/DigitalBitsOrg/status/1507459109813202944
Beckham’s metaverse trademark application follows the filing of several applications by prominent U.S. NBA athletes, including Shareef O’Neil, son of NBA legend Shaquille O’Neil, and LaMelo Ball, among others.
The announcement also comes weeks after Beckham announced its partnership with DigitalBits to launch a series of NFTs Drops and blockchain assets. The cryptocurrency company also made Backham its global ambassador in a bid to tap into its huge global fan base.
https://twitter.com/DigitalBitsOrg/status/1506993487325155328
Beckham took on the role of communicating “the transformative power of the DigitialBits blockchain to consumers, brands and other organizations around the world.”
DigitalBits is one of the most widely read open source blockchain ecosystems on the market, with developers using it to launch NFT, token and stablecoin projects.
The metaverse is a 3D virtual space where users can interact with each other using 3D avatars. The immersive space gained traction in October last year after Facebook changed its name to Meta, in a nod to the new direction Mark Zuckerberg’s special media empire was taking.
Recent reports suggest that the Metaverse could be worth $800 billion by 2026, while leading investment banks Citi, Morgan Stanley and Goldman Sachs believe it could be worth more than $8 trillion globally.