Fans can enter to win one of 57 dynamically generated NFTs created by the kinetic energy released on each lap of the race track.
Cryptocurrency exchange, Crypto.com, announced today that it will create a collection of NFTs generated in real time by speed, sound and data from the Crypto.com Formula 1 Grand Prix of Miami.
GM. Who's ready for our Crypto․com #MiamiGP Scavenger Hunt?🔎👀@F1Miami https://t.co/NMKYDchsue
— Crypto.com (@cryptocom) May 4, 2022
On race day, sensors will be placed along the track to create unique generative art, which will be a visual expression of the speed and sound of the vehicles in the race.
The dynamically generated art will be coined as NFT at Kinetica: The Crypto.com NFT Gallery on Sunday, May 8. Fans following the race, either physically at the venue or remotely, can enter for a chance to win one of 57 dynamically generated NFTs created by the kinetic energy released on each lap of the race track.
To participate, fans will need to create a Crypto.com NFT account and register their interest at crypto.com/miami. In addition, each successful submission will receive a commemorative NFT with a unique NFT for on-site submissions and a unique NFT for off-site submissions. Submissions close on Monday, May 9 and commemorative NFTs will be awarded one week after the race.
“Offering unique and innovative ways to engage with Web3 technology is at the core of what we do at Crypto.com,” said Kris Marszalek, co-founder and CEO of Crypto.com. “Our activation at the Crypto.com Formula 1 Miami Grand Prix is truly innovative in bringing the technology, engineering and race experience to life, creating unique NFTs from real-time data and feeds.”
To further commemorate the race, eight Miami artists have been assigned a section of the race track as inspiration for original artwork that will be on display at Kinetica: The Crypto.com NFT Gallery throughout the race weekend, May 6-8. Fans attending the F1 race will also be able to visit the NFT Gallery.
“Kinetica: The Crypto.com NFT Gallery is truly remarkable – both visually and technologically – in bringing the Crypto.com Formula 1 Miami Grand Prix to life,” said Steven Kalifowitz, Chief Marketing Officer of Crypto.com. “Through the Gallery and experience, we are providing fans with a whole new way to experience live events, sports and NFT.”
This activation follows Crypto.com’s announcement of its nine-year partnership with the Crypto.com Formula 1 Miami Grand Prix. In this partnership, the cryptocurrency exchange will serve as an official sponsor of the newest Formula1 event.
“Providing unique and innovative ways to engage with Web3 technology is at the core of what we do at Crypto.com,” said Kris Marszalek, co-founder and CEO of Crypto.com. “Our activation at Crypto.com’s Formula 1 Miami Grand Prix is truly innovative in bringing the technology, engineering and race experience to life, creating unique NFTs from real-time data and feeds. We are excited to give fans and NFT enthusiasts the opportunity to win a unique piece of art, sport and technology history.”