Hershey’s entered the Decentraland metaverse with “Hersheyverse”, a virtual space in which users can learn about Christmas candies and complete missions.
Hershey’s, one of the world’s largest chocolate manufacturers, has joined the metaverse.
The virtual experience, dubbed Herhseyverse, has been developed in collaboration with LandVault, one of the largest builders of the metaverse.
Hersheyverse in Decentraland
Hersheyverse features a chocolate factory building with a chocolate store at the entrance.
The second floor includes a candy elevator that takes users to a panoramic view where they can redeem a wearable collectible and an invitation to search for them in all the holiday-themed locations.
As users explore the space, they can complete quests and learn about sweet holiday traditions. They can also visit virtual stores and earn exclusive rewards.
The build went live on December 5, 2022 and allows Hershey’s to promote an immersive, branded experience around the holidays.
The activation takes place on a 2×2 lot in Decentraland and showcases two of Hershey’s key markets in Asia: the Philippines and India.
The experience will be unforgettable, built on the universal language of chocolate, where users complete missions, learn about sweet holiday traditions, explore virtual stores and even earn exclusive rewards by completing missions.
Alexia Wharton, Hershey’s Head of International Commercial Growth said, “As consumers interact with our brands they keep changing, and this experience is a great opportunity to increase the connection with Generation Z, and bring this wonderful experience everywhere.”
Hershey’s goal with the activation is to reach a global audience and offer them a memorable moment to share during the holidays.
This innovative experience offers people a new way to engage with the world-famous chocolate brand.
Sam Huber, CEO of LandVault, shared the significance of this activation, “Working with Hershey’s not only signifies another historic moment for the metaverse, but also an important step for Hershey’s as a company. It was an honor to help them bring their metaverse experience to life and reach more people at more moments during the holidays.”
Chocolate companies on the Web3
While this is Hershey’s first foray into the metaverse, it’s not the first time a chocolate company has joined Web3.
Lindt USA entered the metaverse last month with an online store where visitors can purchase chocolate and learn about the company’s chocolate production process.
Previously, Mars filed a trademark application for its world-famous M&M’s and Snickers brands to join the metaverse and the NFT world.
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