CapitaLand launches its first 24-hour experiential party in Decentraland

CapitaLand is Singapore’s first mall operator to host the most fun-filled 24-hour digital party from June 19 at 18:00 to June 20 at 17:00 (VIP session starts at 17:00) at Decentraland.

Presented by DBS and in collaboration with Bandwagon Labs, the first experiential party of its kind sets CapitaLand on a new trajectory, heading straight into the metaverse.

CapitaVerse in Decentraland opens up a whole new dimension of multiversal offerings. Lose your inhibitions with your metaverse avatars and explore four levels of interactive and immersive discovery points with live musical performances, brand discovery docks, CapitaVerse exclusive Aura Wearable NFT and virtual hunts with enticing real-world prizes to be won.

Mr. Chris Chong, CEO, Retail & Workspace (Singapore & Malaysia), CapitaLand Investment, said, “CapitaLand prides itself on turning our malls into experiential lifestyle destinations. Elevating our record of delighting shoppers with innovative omnichannel programming to the next level, we are thrilled to take our shoppers on an exciting journey into the metaverse, complemented by real-world privileges at CapitaLand malls. Through CapitaVerse, we are pleased to redefine shopper engagement together with our tenants Zouk Group and adidas, along with our industry partners DBS, Bandwagon Labs and Mastercard. CapitaLand looks forward to continuing our goal of creating new memorable retail experiences for our shoppers.”

Mr. Anthony Seow, Head of Payments and Platforms, Consumer Banking Group (Singapore) at DBS added, “As emerging technologies gain momentum, we believe that shared human experiences in a digital environment will become part of our everyday lives. We are proud to partner with like-minded companies like CapitaLand, who embrace opportunities to innovate and experiment. By creating a metaverse environment where real and digital lives can converge and bring these experiences to the public, CapitaLand is paving the way with CapitaVerse.”

Instantly boost your credibility in the metaverse with rare CapitaVerse exclusive wearables for your Decentraland avatar. The glowing Aura features illuminated planets that orbit around your avatar so you can accentuate your individuality while showing off your personal sense of style – fastest fingers first! Starting at 6:00 pm, 1,500 CapitaVerse Aura accessories will be available for giveaway in the accessories display on level 3, while supplies last.

Get creative with your wearable avatars, customize your clothing and accessories with Decentraland wearables. Show off your avatars on Instagram and tag @CapitaLandMallsSG for a chance to be one of five fashionistas to win $50 eCapitaVoucher. Show up with the Aura wearable, exclusive to CapitaVerse, for double your chance to win.

Four levels of meta-fun and real-world swag

All aboard the CapitaVerse space rocket with four levels of interactive fun. Get your bearings on the navigation board located in the lighted room on level 1. Enter one of two portals to teleport to levels 2 and 3 and a portal on the lawn that takes you directly to level 4.

Enter the Control Lab on Level 2, where you can pick up your NFT Proof of Attendance Protocol (POAP) from the POAP dispenser. The POAP is a cryptographic record of your experiences that will be stored in your MetaMask wallet**. The POAP is your CapitaLand Multiverse VIP pass. Between June 20 and July 20*, you can use your POAP at the following stores to get special offers.

• 90 savings on Bose QuietComfort 35 II gaming headset at BOSE at Funan
• 200 off ASUS TUF F17 gaming laptop ($1,799) + free Galax gaming set worth $163 at CR Group in Bedok Mall, Funan, Tampines Mall
• Up to $150 off at Dell Exclusive Store in Plaza Singapura
• 1 free pass with three players at HOLOGATE Singapore in Funan
• Up to $431 off smart projectors at INNOVATIVE in Bugis Junction
• 50%* off any second item purchased at JF Elite at Westgate
• 10% off regular and sale items at PUMA at Bugis+
• 1 free hour of PC gaming at Reality Rift Arena at Bugis+
• Up to 50% off selected items at TECH HOUSE at Bukit Panjang Plaza, Junction 8, Plaza Singapura, Tampines Mall, Westgate.

But that’s not all! Hold on to your POAP to be the first to receive exclusive offers at CapitaLand malls.

On level 3, you’ll be able to check out some of adidas Originals’ new products. Interact with live 3D product displays and click through to the website to make your purchase. adidas is no stranger to the metaverse, having launched its Ozworld collection earlier this year with AI-generated avatars in collaboration with Ready Player Me.

Check out the latest from DBS at the Checkerboard Lab on level 2, then head to adidas, Zouk, Mastercard and Universal Studios Singapore at the White Space station on level 3.

Finally, head up to level 4, the rooftop viewing gallery, where the party is. Throughout the 24-hour event, enjoy incredible beats from DJs Ghetto, Hong and Jeremy Boon of Zouk Group.

The highlight of the party kicks off at 9pm with a live DJ set* by Zouk Group’s resident DJ Nash D and culminates with a live performance by local multilingual singer-songwriter Haven, who will be making her metaverse debut. The indie pop star will perform her greatest hits live, including her hit single “Heal,” which has clocked nearly 1.2 million plays on Spotify.

CapitaVerse Virtual Hunts

Don’t miss the virtual hunts* every hour between 5 p.m. and 9 p.m. on June 19 and between 9 a.m. and 5 p.m. on June 20. To play, collect all five branded badges scattered around the event venue within one hour for a chance to redeem exclusive real-world swag, including prizes worth over $17,000 from adidas, Universal Studios Singapore tickets courtesy of Mastercard, as well as eCapita vouchers.

*Only applicable to participants residing in Singapore. Please refer to Appendix C for full details.

Early access to VIP and CapitaStar member exclusives.

DBS cardholders will also enjoy early access one hour before CapitaVerse opens to the public, and will be the first to get their hands on CapitaVerse exclusive Aura wearables, limited to the first 2,000 DBS cardholders. To redeem the wearable, just look for the special codes on the DBS website, social media and community channels: the DBS Burrow and DBS For Young Adults!

It pays to do the things you love with the DBS Live Fresh card. Increase the level of cash back at CapitaLand malls with payments made with the DBS Live Fresh card. Here are some of the offers to look out for:

• Up to 10% cashback on The Green Collective at Funan.
• Up to $70 off Apple products at Challenger in Aperia, JCube and SingPost Centre
• 30 off Dyson with a minimum spend of $650 at Funan, Tampines Mall and Westgate
• 15% off at Fred Perry with a minimum of 2 items at Bugis Junction
• 10% off Love, Bonito with a minimum spend of $120 at Funan
• Up to $3 off Golden Village entrance and F&B privileges at Funan, Junction 8, Plaza Singapura and Tampines Mall
• Up to $100 cash bonus on ShopBack in-store, valid until Jan. 31, 2023
• Up to $10,000 STAR$® at CapitaLand malls, valid until December 31, 2022.

For CapitaStar members, we’ve got something special for you too! Spend a minimum of $100 (cumulative same-day spend of a minimum of $20 per receipt) at any participating CapitaLand mall between June 6 and June 18* to receive a push notification via the CapitaStar app containing a redemption code for the exclusive CapitaVerse Aura wearable to be collected during the event for the first 1,000 redemptions. Successful redemptions will also include a $5 eCapitaVoucher reward code.

Mark your calendar for June 19 and be sure to join us at CapitaVerse, CapitaLand’s first metaverse party in Decentraland.

Visit https://www.capitaland.com for all the details.