Bloomingdale’s Unveils Willy Wonka-Inspired Metaverse Store in Holiday Campaign

The holiday season has just become even more magical, as Bloomingdale’s, the ultimate holiday gifting destination, has unveiled a Willy Wonka-inspired metaverse store in its latest holiday campaign. This delightful venture promises shoppers an immersive experience like never before.

A Journey into Imagination

In partnership with Warner Bros. Discovery, Bloomingdale’s has transformed its space into a world of imagination, all inspired by the highly-anticipated release of Warner Bros. Pictures’ holiday spectacle, “Wonka.” The store offers a one-of-a-kind shopping experience where visitors can discover unique and colorful gifts across various categories, including shoes, bags, barware, and accessories, all with a delightful Wonka twist by Kurt Geiger. But that’s not all; Bloomingdale’s has also partnered with other licensed Wonka must-haves, such as apparel, home goods, and accessories by Trumpette, Art Sugar, Christopher Radko, Hallmark, Happy Socks, and Junk Food Clothing. For those looking for something extra special, the store features exclusive David Yurman bracelets, the ever-popular Bloomingdale’s advent calendar, and holiday looks for the entire family from brands like Sandro, Aviator Nation, Golden Goose, Cinq A Sept, Ted Baker, Paul Smith, and Piccolini NY.

A Grand Unveiling

To kickstart the holiday festivities, Bloomingdale’s is hosting a grand window unveiling event. Set along Lexington Avenue at the 59th Street flagship, this event promises a night filled with festive celebrations, philanthropy, and spectacular performances. The theme for this year is “The Best Holiday Ever,” drawing inspiration from the enchanting world of Wonka. The window displays will be a visual treat, featuring colorful and bright scenes adorned with oversized candies and chocolates, all reminiscent of the film itself.

The unveiling event, commencing at 6 pm, will be hosted by Amber Ruffin, co-writer of Broadway’s “Some Like It Hot” and contributor to the upcoming “The Wiz” revival. Special guest appearances include Jonathan Groff, a two-time Tony Award nominee, and other notable Broadway talents like Tony nominee Norm Lewis and Broadway sensation Jessica Vosk. The evening promises to be a magical experience with a series of enchanting performances and whimsical customer interactions.

The Magic Continues

As the holiday season unfolds, Bloomingdale’s continues to enchant visitors with more magical experiences. From November 16, the iconic window display at Lexington Avenue comes to life, taking visitors on a journey through the wonder of the holidays, inspired by the magic of Wonka.

But that’s not all; Bloomingdale’s has curated a series of unique holiday experiences, including Candy Café, Santa’s Candy Shop, and Breakfast with Santa. These events promise sweet indulgences, festive cheer, and exciting opportunities for visitors of all ages.

The Gift of Giving

In the spirit of the season, Bloomingdale’s has not forgotten the importance of giving back. Partnering with various charitable organizations, Bloomingdale’s is on a mission to make a positive impact during the holiday season. This year, the store continues its partnership with No Kid Hungry, supporting efforts to end childhood hunger. Shoppers can make donations in-store or online to contribute to this noble cause.

Bloomingdale’s also stands with the Child Mind Institute, helping children and families struggling with mental health and learning disorders. The partnership includes in-store and online donation opportunities, further reinforcing Bloomingdale’s commitment to making a difference.

Additionally, Broadway Cares/Equity Fights AIDS is a recipient of Bloomingdale’s support. This organization plays a crucial role in providing aid and assistance to those in need. Bloomingdale’s is proud to be a part of their mission.

Stepping into the Metaverse

In its commitment to embracing the future of retail, Bloomingdale’s is launching its third virtual store on November 2, developed by Emperia. This virtual store offers a 3D interpretation of Bloomingdale’s flagship store, complete with the iconic holiday window display, a gifting room, and a beauty bar showcasing the iconic checkered floors. Visitors to the virtual store can also explore a whimsical Willy Wonka chocolate factory, where holiday gifting and Wonka products take center stage, alongside a fun scavenger hunt for different chocolate bars.

Celebrating the Best Holiday Ever

“This year, our holiday is truly the Best Holiday Ever. Our Wonka carousel serves as a testament to our marketing position and how we embrace pop culture to create unique experiences for our customers,” shared Frank Berman, EVP, Chief Marketing Officer at Bloomingdale’s. “From our incredibly curated and exclusive gifting assortment to our collaboration with Broadway Cares, Bloomingdale’s will truly come alive through the magic of film and theater. We are thrilled to continue to bring joy and inspiration into this season, remaining the go-to destination for holiday shopping.”

Conclusion

Bloomingdale’s has truly outdone itself this holiday season, bringing the magic of Willy Wonka to life and offering a wide array of enchanting experiences for visitors of all ages. From the immersive metaverse store to the grand window unveiling and a host of charitable initiatives, Bloomingdale’s is making this holiday season the “Best Holiday Ever.”

Get ready to embark on a journey into the heart of the season, filled with wonder, magic, and the spirit of giving.

FAQs

1. When does the Bloomingdale’s Willy Wonka-themed metaverse store open?

The store is launching online today and will be open in-store tomorrow, offering a magical experience for shoppers.

2. What can visitors expect to find in the metaverse store?

The store features a wide range of Wonka-inspired gifts, including shoes, bags, barware, accessories, apparel, home goods, and more.

3. What is the theme for this year’s holiday window unveiling?

The theme is “The Best Holiday Ever,” inspired by the enchanting world of Wonka, featuring colorful and bright displays.

4. How can customers contribute to charitable initiatives at Bloomingdale’s during the holidays?

Shoppers can make donations in-store or online to support organizations like No Kid Hungry, the Child Mind Institute, and Broadway Cares/Equity Fights AIDS.

5. What is the significance of the virtual store launched by Bloomingdale’s?

The virtual store offers a 3D interpretation of the flagship store, including holiday displays and a Willy Wonka-themed experience, providing an innovative and immersive shopping experience for visitors.

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