AXA France has recently introduced a meta-game experience called “Axadia” in The Sandbox metaverse.
According to the official announcement, this innovative approach allows a wider audience to explore the company’s vision, principles, recruitment procedures, and social responsibilities.
AXA France says this unique experience is the first of its kind in the insurance and banking industry.
And by offering this service, AXA joins other major institutions that have entered the metaverse, which many estimates have the potential to become a $5 trillion market by the decade’s end.
AXA France CEO Patrick Cohen said the company needs to stay at the forefront of innovation.
“Being the first insurer of the French people obliges us to remain a pioneer in technological innovation and therefore to explore new universes where the future of our industry may be at stake,” said Cohen. “We learn, again and again, alongside those who build and bring to life the technologies of tomorrow.” “With the launch of AXADIA, our part of The Sandbox metaverse, we take a new step in learning about this new world and understanding its challenges.”
The Axadia experience
AXA France has recently joined the metaverse as part of The Sandbox platform, creating a new area called “Axadia”. This area offers multiple floors with different features.
Visitors can participate in tests of endurance and courage in the recruitment area, or explore the innovation space if they prefer to collaborate.
The rooftop adventure showcases AXA’s commitments to society and the environment, while the museum offers the opportunity to learn about the company’s history.
There is also a hidden level that adventurous visitors can discover. Here they may be lucky enough to get an AXA NFT in the shape of a shield, which is a tribute to the insurers’ mission.
The experience will be open until March 1, 2023, and, in the end, 25 lucky participants will be randomly selected to keep their AXA NFT Shield in their wallet.
AXA France will donate 10,000 euros
By participating in Axadia, participants have the opportunity to win an additional incentive.
If 10,000 people complete the experience before March 1, AXA Hearts in Action will donate €10,000 to Emmaüs Connect, an association dedicated to fighting digital and social exclusion of the most vulnerable.
AXA France is not the first
AXA France’s entry into the metaverse is a major coup for the Web3 space, but other major institutions have already shown their cards.
Global banking giants HSBC, Siam Commercial Bank’s SCB 10X, and Standard Chartered have landed in the Sandbox. In addition, German sports brand Adidas and hip hop legend Snoop Dog are vying for prime real estate in the Sandbox metaverse.
It’s still early days, but as more large institutions make their way into the metaverse, the more the space is legitimized.
The insurer has seen other divisions get involved in Web3 before; last September, Axa Hong Kong acquired a 3×3 LAND to offer consumers immersive virtual experiences through The Sandbox.
In addition to Axa, other insurers have taken steps to mark their presence in the metaverse.
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