Edinburgh, UK – AdInMo, the innovative, player-centric monetization platform for mobile game developers, has announced the beta release of its InGamePlay SDK 3.0.
InGamePlay 3.0 builds upon AdInMo’s existing technology, offering multi-format, non-interruptive, immersive advertising. This latest SDK introduces clickable in-game ad units designed with the player experience as a priority, enhancing monetization for free-to-play developers and increasing engagement for advertisers.
A standout feature of AdInMo’s SDK is the ‘InGamePlay Magnifier,’ which highlights an advertisement within the game environment to boost its visibility. The SDK also includes customizable visual options, such as glowing or pulsing borders, indicating to players that an ad is clickable. The gameplay remains unaffected because the game pauses when the player interacts with the ad, then seamlessly resumes afterward.
📣 Big day for Team AdInMo today as we’re super-excited to announce the beta release of #InGamePlay SDK 3.0
👉 Clickable in-game ad units
🔎 InGamePlay Magnifier
✨Customisable ad placements
⏸️ Frictionless experience.https://t.co/6oHZPkUbYy#ingameadvertising #freetoplay— AdInMo (@AdInMo_Media) July 17, 2024
AdInMo leverages the familiar concept of interactive objects within games to integrate ads in a non-disruptive, immersive manner. Player engagement with the ads is always voluntary, ensuring intentional clicks, which is highly valuable for both advertisers and developers.
Kristan Rivers, AdInMo’s CEO and Co-Founder, explains, “Creating a game that generates sustainable revenue while remaining enjoyable for players is a perpetual challenge for developers. Our latest SDK offers a frictionless way to enhance the effectiveness of in-game advertising without impacting the player experience, giving developers more ways to generate revenue.”
The InGamePlay 3.0 SDK uses AdInMo’s data-driven PlayerPersonaFramework™ to target the right player audiences with appropriate messages, whether for brand awareness, direct response, or in-app campaigns, utilizing AdInMo’s new hybrid-monetization solutions.
Kristan Rivers adds, “The gaming industry is moving towards a future where free-to-play is dominated by hybrid monetization. Our new clickable ad placements can already be used to advertise a developer’s portfolio in-game with our CrossPromo feature, and this is just the beginning of AdInMo’s hybrid monetization rollout this summer.”
The new SDK is currently in beta, and AdInMo invites all developers to sign up here.
About AdInMo
AdInMo is a player insights monetization platform run by mobile game veterans. We understand players, respecting their game time and data privacy to provide the most relevant in-game advertising experience. Our addressability and hybrid monetization solutions enable game developers and advertisers to engage players immersively and increase the value of each player. Advertisers reach new audiences, game developers earn more revenue, and players continue to enjoy their gaming experience.
For more information, visit AdInMo.