Spanish soccer team Real Madrid has entered the metaverse to offer a series of benefits to its users, including virtual visits to the Santiago Bernabeu stadium.
The name of this ambitious project is Real Madrid Virtual World and it will allow fans from all over the world to interact with activities and elements of the club through the metaverse.
The new Real Madrid metaverse
In the Real Madrid Virtual World each user has the opportunity to create their avatar and interact with the Real Madrid community.
In addition to the visit to the field and dressing rooms, Real Madrid offers a tour of the club’s history, through the white museum, with some multimedia enhancements where you can learn details of each moment.
😍🤍 Make your madridista community grow. Communicate with fans from all over the world, thanks to our Multilanguage Chat Translator.
— Real Madrid C.F. 🇬🇧🇺🇸 (@realmadriden) May 10, 2022
As an additional element, this metaverse will have mini-games, in which fans will be able to compete against each other and win weekly prizes.
It is foreseen that within this digital universe of the Merengue club, there will be live chat rooms, where fans can write and interact with each other.
https://twitter.com/RMVirtualWorld/status/1524433218925170689
The development of Real Madrid’s virtual world is based on technology offered by the Spanish company Astosch Technology, also working hand in hand with the technological giant Microsoft.
The application is already available for Android and iOS; however, the launch for virtual reality devices is still awaited.
